The goal of the changes was clear, says the analyst Martin Garner of CCS Insight. A new set of features would allow small businesses to upload their catalogues direct to the app, letting any WhatsApp user message a company, browse their wares and complete a purchase, all without needing to leave WhatsApp. The struggle dates back to October 2020, when WhatsApp first announced its plans to update the app. ![]() Even fewer, less than 15%, say they no longer “want” to use WhatsApp because of the planned changes, and history suggests many of them will stick around on the app anyway. Just under one in four users know that the app plans to change its terms and conditions, despite 95% of Britons using WhatsApp, according to stats from the global research platform Appinio. ![]() ![]() Despite the fury from some users, the plan looks like it might succeed.
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